Developing & Building Astra Life's brand proposition to become the "talk of the town" brand in order tp support company to achieve the vision and mision.
- Responsible for developing the brand proposition of Astra Life and conveying the brand proposition into activities that deliver it effectively.
- Initiate, Plan and Execute 360 degree marketing communication activities to build a strong brand.
- Responsible to ensure that Astra Life brand communication content & design hub within Astra Life.
- Developing, safeguarding, and providing guideline for grand communication implementation.
- Supporting distribution channel to develop product proposition.